Strategy

Campaign Highlights

National Design Mart: 27th Anniversary Sale

In 2025, National Design Mart celebrated its 27th Anniversary at the Medina, Ohio showroom, delivering a record-breaking success. The event achieved the largest single-day revenue in company history across two locations and generated unprecedented online engagement. I led the strategy, development, and execution of all social media and digital marketing efforts, including paid ads, promotions, and event campaigns, which drove massive customer turnout, historic sales, and the longest line at opening.

Key Responsibilities & Contributions

Strategized, developed, and executed a full-scale digital marketing campaign for the event
Designed and managed paid social media ads to maximize reach and conversions
Created high-performing promotional content across Facebook, Instagram, and LinkedIn
Coordinated event-driven campaigns and audience engagement strategies to build anticipation
Led on-the-ground event coverage, amplifying real-time visibility and driving attendance

Featured Marketing Assets

By The Numbers

$1.2M

in revenue — setting a new company record with the highest single-day sales ever, generated across two locations.

311%

increase in Facebook views compared to the previous year’s 26th Anniversary event — growing from 65,700 views to 270,600 views.

751%

Increase in Facebook link clicks — jumping from 176 in 2024 to 1,500 in 2025

1,300

Facebook content interactions (+114%) — Designed engaging videos, carousels, and stories that encouraged comments, shares, and clicks.

Sal's Gelato
National Gelato Week

In March 2025, Sal’s Gelato hosted its first-ever National Gelato Week, a week-long celebration featuring exclusive flavors, social media challenges, and giveaways designed to engage the community and drive organic brand awareness. I led the

end-to-end strategy, creative development, and execution of the event’s marketing and

in-store experiences, delivering high engagement and strengthening customer loyalty — all without paid ads.

Key Responsibilities & Contributions

Led a week-long campaign to drive community participation and boost brand visibility
Created all media, copy, and in-store materials, maintaining cohesive branding
Launched interactive social challenges to increase engagement and user-generated content
Managed giveaway logistics, including winner announcements and prize distribution
Designed in-store experiences to enhance customer involvement and event impact
Achieved 100% organic reach through strategic storytelling and community-driven content

Featured Marketing Assets

By The Numbers

New followers organically within a single week.

16,159

Impressions generated organically during the

one-week event.

3,961

Unique accounts — representing a 197% increase over the average.

3,080

Accounts engaged during National Gelato Week, resulting in a significant 131% increase in audience interaction over the average.

Duquesne City SD
Bring Your Kids Home

In 2017, I played a key role in the launch and execution of the “Bring Your Kids Home” Campaign — a five-year student enrollment initiative for Duquesne City School District, a district with a rich history but facing declining enrollment and significant competition from charter schools. The campaign aimed to rally the community, restore pride, and bring students back to their local schools.

Through a multi-channel marketing strategy combining digital media, print design, community outreach, and event-based engagement, the campaign successfully reversed a decade-long enrollment decline. Within five years, student enrollment nearly doubled — growing from approximately 250 students to 430 — making Duquesne the first school in the state to reinstate its 7th and 8th grades after a 10-year absence. The campaign also contributed to the district’s return to WPIAL athletics, marking a major milestone for school and community pride.

Key Responsibilities & Contributions

Produced videos, ads, and photography showcasing the district’s strengths and student success
Designed and developed flyers, postcards, door hangers, and digital marketing materials
Redeveloped the website and established consistent branding across all platforms
Executed quarterly social strategies and managed engagement on Facebook, Instagram, and Twitter
Organized community events and partnership initiatives with full media coverage and press releases
Partnered with local organizations and sponsors to drive awareness and enrollment
Led door-to-door outreach, directly engaging families to encourage enrollment
Delivered a $430K ROI — achieving a 250% return on marketing investment
Secured 15+ student returns in year one and helped double enrollment from 236 to 428 students